EUROPEAN COMMISSION

–          European Week of Sport – Aligned & Engaging in Kosovo

The project is focused on the extensive implementation and visibility of the European Week of Sport in Kosovo serving as a catalyst to active and healthy lifestyles and overall development of the sports sector. It promotes the #BeActive campaign as part of the European Week of Sport in the Western Balkans, inspiring wide participation in physical activity while fostering appreciation across cultures among youth and civil society. Over a three-year period, this project supports the organization of the European Week of Sport by implementing each year attractive sport and recreational events to enhance public engagement and increase visibility among large audiences. These events will host and cooperate with heads of governments, sport organizations, and prominent public figures in celebration of sports through more dynamic formats. Events such as the #BeActive Sport Village-an interactive activity where citizens can discover, test and engage in various sports and specific activities, and #BeActive Night will be implemented, which will include outdoor activities organized at night with a high number of participants, group fitness, like urban runs, yoga, walks, and other activities, broadening participation.
The focus of the project is on a larger public participation integrating a diverse variety of
communities in sports through the #BeActive campaign, specifically addressing social inclusion, environmental sustainability and, social cohesion. EWoS – AEK promotes a comprehensive perspective that strengthens lifestyles towards well-being by advocating for sports, physical activity, healthy nutrition, environment, and other health-related topics that inspire changes in a long-term lifestyle. In particular, it promotes the EU values in sport, offering an excellent opportunity to share EU best practices in the fields of health, education, training, and youth.